PRIVACY POLICY
YOUR PRIVACY IS IMPORTANT TO US.
ingather research/denver respects the privacy of users who visit our site, www.ingatherresearch.com.
When you register to become a market research participant with ingather research/denver, your contact information and other demographic information is added to our database of potential market research participants so that we can contact you when a market research study is being conducted that may match your qualifications. To protect the identity and confidentiality of participants in our database, ingather research/denver does not resell or redistribute your information to anyone outside of our company. BOTTOM LINE – 100% CONFIDENTIALITY.
WHAT IS MARKET RESEARCH?
Market research is the first link between the manufacturer and the consumer’s opinion of the product. Let us assume for a moment that a shampoo manufacturer notices sales are dropping. They contact a market research company to ask for a representative sampling of people of all ages who have used the shampoo. They want to find out how they feel about it in general, and specifically what they like and did not like about the product.
What happens to the information obtained from the research? The manufacturer and/or the research firm analyze the answers to find out that the shampoo leaves the hair with an oily feeling. The manufacturer then makes the necessary improvements, advertises “new and improved” and sales are up once again. Thanks to you, the manufacturer has a product that works for the consumer.
At no time will a sales effort result from your participation in a market research study or from inputting your information into our database form.
WHY DO YOU ASK SO MANY QUESTIONS ON THIS DATABASE FORM?
Our goal is to provide you a personalized, unique and enjoyable market research experience. In order to best accommodate this, we ask that you provide personal information so that we can better fit you into studies that you will find most enjoyable. For example, if you own a pickup truck and indicate this as you fill out your database form, we will know to contact you when we have studies involving pickup trucks.
You will have the option to provide this information and we will indicate whether any information we request from you is optional or mandatory. Mandatory information is information we consider to be necessary for us to contact you for studies. Although all other information is optional, the more information you include about yourself, the greater chance you have of being contacted to participate in market research studies.
