About INGATHER RESEARCH
To gather in; collect. To come together in a central place.
When we opened the dictionary to that page, it was love at first sight. It is exactly what we do! We bring clients, advertisers, end users and respondents together in a central place – and what a central place it is! Denver’s “Reality” Focus Group Facility is the “IN” place for clients and respondents to gather!
What does the “Reality” Focus Group Facility mean for clients?
INGATHER RESEARCH is the industry’s “Reality” research facility offering clients and respondents a more natural environment to conduct and be a part of marketing research. INGATHER RESEARCH has everything a traditional facility has and so much more.
In a natural setting, respondents are made to feel more at home and comfortable. This approach involves a movement away from the typical, sterile focus group room to a more lively, comfortable environment.
When participants are made to feel at ease, they will be more candid, relaxed and responsive – improving research results.
What does the “Reality” Focus Group Facility mean for respondents?
When respondents come to INGATHER RESEARCH, we want them to feel at home. From the minute they walk in the door, respondents are greeted with a smile and treated with respect and care.
Once in the focus group or interview, we want the respondent to feel relaxed and at ease, free to give his or her unbiased opinion. At INGATHER RESEARCH, this means modifying the focus group environment so that the respondent feels “at home;” moving away from the sterile room setting with the two-way mirror to a more casual setting with an unobtrusive camera.
What does this mean to the Qualitative Research Industry overall?
At INGATHER RESEARCH, we feel that our hard work and everything behind our “Reality” Focus Group Facility concept, is going to change the qualitative research industry. The research experience is more enjoyable for respondents and more rewarding for clients in an environment that more closely resembles a natural setting.
It comes down to this: When respondents are more comfortable, they are more candid and open – which leads to better research results for our clients, and a more positive experience overall for everyone involved.
We still have the standard room setting found at most focus group facilities, and we can also accommodate a more upscale board room setting; as these may be just the right environment for some research efforts. We certainly can accommodate the foundation of focus groups and interviews. It is this concept – the “Reality” Focus Group Facility – that we feel will eventually bring positive change to the qualitative research industry, and an industry-wide movement toward adaptability.
Endless possibilities. INGATHER RESEARCH….where “Reality” meets Research.
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